How much does a website cost? In the Netherlands, usually between €500 and €30,000. A business site of 5 to 10 pages costs €2,000 to €8,000 at most providers. At Xwise you pay €2,500 once, in two parts, and then €100 a month with no hourly rate.
These are the amounts providers state themselves, all from the Dutch market, not independent research. None of the sources says whether they include VAT. They're one-off amounts, so without hosting and maintenance.
| Who builds it | What you get | One-off | Source |
|---|---|---|---|
| Yourself, with a website builder | Wix or Squarespace, you do the work yourself | €12 to €49 a month | Searchlab |
| Student or hobbyist | Simple site | €100 to €1,000 | Stuurlui |
| Freelancer | Standard business site | €500 to €3,000 | Stuurlui, Searchlab |
| Small agency | Business site, 5 to 10 pages | €2,000 to €8,000 | Qomv, Searchlab |
| Agency, custom work | Multiple audiences, more complex site | €8,000 to €30,000 | Searchlab, Qomv |
| Mid-sized agency | Fully custom | From €30,000 | Stuurlui |
| Large agency | Platform with its own features | From €100,000 | Stuurlui |
| Xwise | Business site without WordPress, see your homepage first | €2,500, then €100 a month | This page |
The sources sometimes contradict each other, even within one article. Stuurlui gives €500 to €2,000 for a freelancer in its text and €2,000 to €6,000 in its FAQ. So take this table as a direction, and always ask what is and isn't in a quote.
The build price says little without the years after it. That's why we add everything up over three years.
| Build | The 36 months after | Total over 3 years | |
|---|---|---|---|
| Searchlab's example: an agency | €5,000 | €150 a month: €5,400 | €10,400 |
| Business site using Qomv's amounts | €2,000 to €7,500 | Hosting and maintenance: €2,160 to €9,000 | €4,160 to €16,500 |
| Xwise | €2,500 | €100 a month: €3,600 | €6,100 |
In the first two rows, changes usually come on top. At Xwise they're included. Sources: Searchlab and Qomv; the sum is ours.
A low price says nothing if half of it is missing. Included: the site in your style, with no limit on the number of pages, on Cloudflare without WordPress, PHP, a database or plugins, three designs within 24 hours, unlimited rounds and live with security score A, and your old addresses properly redirected. After that, changes via WhatsApp, hosting, checks and a new page every month. After the €2,500 the site is yours.
Not included: a webshop, a customer portal, integrations with your own systems, a strategy track with workshops, photography or campaigns. If you need those, an agency is a better fit.
Seeing what it would look like for you costs nothing: request your three designs.
€2,500 one-off
€100 a month
No hourly rate and no quote per change.
Guarantee. Your site goes live with security score A on securityheaders.com. No A, and you get your money back.
Request your three designsAll amounts exclude VAT.
What an agency costs, with the source. Next to it, what you pay at Xwise.
€108
an hour, the average base rate of Dutch agencies. At the most expensive 20% it's €124.
Source: Simplicate, Agencies Benchmark Q3 2026, almost 550 agencies
€4,205
a year is what a Dutch hospital paid its agency for hosting and maintenance of two WordPress sites. With at most 1.5 hours of support a month; new work went through a separate quote.
Source: published invoice, agency to a Dutch hospital, December 2025
€50 to €200
a month is what maintenance costs at an agency, before any changes. An indication from an agency itself, not research.
Source: Searchlab, what a website costs in 2026, an indication from an agency itself
At Xwise: €100 a month.
With your changes via WhatsApp, hosting, a check every morning and a new page every month. No hourly rate, no quote per change.
Sam WhatsAppAI agent
Slide to the number of changes you'd make per month. We calculate with half an hour per change, at the hourly rate of an average Dutch agency.
At an agency
€2,592 a year
Changes only. At an agency, hosting and maintenance come on top.
At Xwise
€1,200 a year
€100 a month. Changes, hosting and the morning check are included.
You save €1,392 a year, and at Xwise hosting is already included.
Hourly rate: Simplicate, Agencies Benchmark Q3 2026, almost 550 agencies
| Question | An agency | Yourself, with AI | Xwise |
|---|---|---|---|
| Who does the work? | The agency | You | Five AI agents, Alon oversees them |
| See first, then pay | Depends on the agency | Not applicable | Always: three designs first |
| A change | €108 an hour on average ¹ | Figure it out yourself | One WhatsApp, live within 24 hours |
| Maintenance | €50 to €200 a month, without changes ² | Your own time | €100 a month, changes included |
| New work | Through a separate quote ³ | Build it yourself | A new page every month |
| Security and checks | Depends on the agency | Figure it out yourself | 15 checks after every change, a check every morning |
| Findable in Google and ChatGPT | Depends on the agency | Figure it out yourself | Ruben makes every page readable |
¹ Simplicate, Agencies Benchmark Q3 2026, almost 550 agencies
² Searchlab, what a website costs in 2026, an indication from an agency itself
³ That's how it was in the published invoice, agency to a Dutch hospital, December 2025
Then you pay nothing. You only pay €1,250 when you pick one.
Changes via WhatsApp that are live within 24 hours, hosting, 15 checks after every change, a check every morning, a new page every month and a count of your inquiries.
No. You pay €100 a month and your changes via WhatsApp are included. There's no quote per change.
Your site goes live with security score A on securityheaders.com. No A, and you get your money back.
Unlimited. Each round is back within 24 hours, and your site only goes live when everything checks out.
At launch, and at the latest 30 days after you choose. You pay the first €1,250 when you pick a design.
You can. Then you do the design, the security, the checks after every change and the findability yourself. At Xwise five AI agents do that for you, and a person oversees them.
There's no limit. The €2,500 covers your whole site, whether it has 10 pages or 100.
No. All prices on this site exclude VAT.
After the €2,500 the site is yours. If you stop the €100 a month, the code and the files come with you for free, and the hosting and the changes stop.
Send your website address. Within 24 hours you see three designs, on your own text. Pick one and you pay €1,250. After that, you set the pace.
