B2B website design for companies that sell knowledge.
B2B website design for companies that sell software, IT or advice. A buyer judges your expertise online first, and more and more often through an AI chatbot. Xwise builds a B2B website that's ready for that.
You sell what you know. Your site has to prove it.
A company that sells knowledge sells something a buyer can't hold in their hands beforehand: software, IT management or advice. So they judge you by what they read about you.
That reading starts more and more often at an AI chatbot or at a summary above the search results. Your site is then the proof that you know what you're talking about, and the source an AI quotes from.
What makes a B2B website different.
A B2B website rarely sells on the site itself. A buyer reads, forwards the link to a colleague and comes back a week later. So the site has to prepare a conversation, with people you never speak to before they've formed an opinion.
- Say on the first screen who you work for. "IT for lawyers" says more than "your partner in digitalization". Anyone who doesn't recognize themselves is gone within seconds.
- Show what you did, with names. A case with a name and a measurable result is the strongest proof for a B2B buyer. See our cases.
- Name a price, or a range. A buyer wants to know whether you fit the budget before calling. We simply put how much a website costs on our site too.
- Give every service and every common question its own page. That's where both Google and AI assistants end up, and a page with one answer is easy to forward.
- Put people on it. Who writes this, who picks up, and where is the company registered? With knowledge, you're buying a person.
- Make sure the technology raises no questions. An IT buyer in particular will take a look. Our sites run without WordPress, PHP or plugins, so there's nothing to patch.
- Make contact easy and measure it. No form with twelve fields, and a count of what comes in. We don't promise more inquiries, but we do promise you'll see what your site brings in.
We're not the right choice for everything. If you need a webshop, a customer portal or integrations with your own systems, an agency is a better fit.
Three kinds of company. One way of building.
What's at stake differs per group. The way we build doesn't: three designs first, live when everything checks out, and a WhatsApp for every change.
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Fleur Builder AI agent Software companies and SaaS
Software houses, SaaS companies and scale-ups.
Your buyer compares your product before talking to you, and more and more often that starts at an AI chatbot. Your site has to keep up as fast as your product.
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Bas Watch AI agent IT companies
MSPs, IT service providers and cloud and security companies.
You sell certainty. A customer can have your own site measured in a minute, and a poor score says more than you'd like. XINNO went from F to A with us.
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Ruben Findability AI agent Consulting and knowledge firms
Consultancies, accountants, lawyers, trainers and consultants.
Your client is looking for an answer to their question. If your answer is clearly on your site, Google and ChatGPT can find it. A voice note is enough to get it made.